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Line items are the individual rows of your media plan — each one sits inside a campaign and is associated with exactly one product. If you created a Package campaign, line items are generated automatically with the right products and rates pre-filled; you mainly need to confirm dates and units. If you created a Custom campaign, you’ll add line items individually to match the media plan.

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Two ways to add a line item

From inside a campaign — open the campaign, scroll to the line items table and click . The campaign is pre-filled automatically.
Add Line Items button inside a campaign
From the Line Items page — select in the sidebar and click in the top right. You’ll need to select the campaign from the dropdown in the form.
Add Line Items button on the Line Items page

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Fill in the form

Provide as much detail as possible before saving. The key fields are:
FieldNotes
CampaignPre-filled if you started from a campaign; otherwise select from the dropdown.
ProductThe ad product being sold. Not sure which to pick? See the tip below.
MarketThe geographic or audience market this line item targets.
Start / End dateThe flight dates for this line item.
UnitsThe volume being sold — impressions, clicks, or other unit depending on the product.
RateThe price per unit.
Pricing modelHow the line item is charged — CPM, CPC, flat fee, etc.
Use for any special instructions such as targeting requirements, prioritisation, or links to the media plan or brief.
Line item creation form
Not sure which product to select? Leave a comment on the campaign’s tab. Type @ followed by a teammate or your Platform 195 representative to notify them directly.

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After saving

A new line item lands in status. It won’t deliver until it’s set to . Before it can go live you’ll typically need to:
Newly created line item in Draft status
For Package campaigns, line items are pre-populated with the correct products and rates. Check the dates and units are correct, then proceed to creatives and go-live.