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Line items are the individual rows of your media plan — each one sits inside a campaign and is associated with exactly one product. If you created a Package campaign, line items are generated automatically with the right products and rates pre-filled; you mainly need to confirm dates and units. If you created a Custom campaign, you’ll add line items individually to match the media plan.

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Two ways to add a line item

From inside a campaign — open the campaign, scroll to the line items table and click . The campaign is pre-filled automatically.

Adding a line item from inside a campaign — the campaign field is pre-filled.

From the Line Items page — select in the sidebar and click in the top right. You’ll need to select the campaign from the dropdown in the form.

Adding a line item from the global Line Items page — you'll need to select the campaign.

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Fill in the form

Provide as much detail as possible before saving. The key fields are: Use for any special instructions such as targeting requirements, prioritisation, or links to the media plan or brief.

The line item form — fill in as much detail as possible before saving.

Not sure which product to select? Leave a comment on the campaign’s tab. Type @ followed by a teammate or your Platform 195 representative to notify them directly.

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After saving

A new line item lands in status. It won’t deliver until it’s set to . Before it can go live you’ll typically need to:

A newly created line item in Draft status — ready to be filled out before going live.

For Package campaigns, line items are pre-populated with the correct products and rates. Check the dates and units are correct, then proceed to creatives and go-live.