How to create a new creative on a line item and set it up ready for building.
Creatives live at the line item level. Each line item can have multiple creatives — useful when you need different assets for different flight periods or variations. To add a creative, open the line item and switch to its tab.
1
Open the Creatives tab
Navigate to the line item — either from the sidebar page
or through its parent campaign — then click the tab. The
table shows all existing creatives with their name, status, creative type,
date type, and flight dates.
The Creatives tab on a line item — each creative shows its name, status, type and dates.
2
Click New Creative
Click in the top right. A modal opens with the
creative details form.
The New Creative modal — fill in the details before clicking Create creative.
3
Fill in the details
Complete the form before clicking :
Field
Notes
Creative Name
A clear, descriptive name — shown in the creatives table and the campaign roll-up.
Use Line Item Dates
On by default. The creative inherits its start and end dates from the parent line item. Toggle off to set custom dates — the Date type column will show Default when inherited, or the custom range when overridden.
Start / End Date
Only editable when Use Line Item Dates is off.
Click URL
The destination page when a user clicks the ad.
Creative Template
Determines the format and the Creative Components fields on the detail page. Templates are product-specific and built by the Platform 195 support team — contact your account manager if you need a new one.
Creative Template cannot be changed after saving. If you select the
wrong template you’ll need to delete the creative and start again.
4
Create the creative
Click . A “Creative Successfully Created” confirmation
appears and you land on the creative detail page, ready to add components
and assets. See Building creatives for next steps.
You can add multiple creatives to a single line item — for example, one for
the first half of a campaign flight and a refreshed version for the second half.
