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Every Uplift Ads response contains a set of tracking URLs unique to each individual ad. You must fire these URLs as GET requests at the appropriate user events. Tracking is consistent across all ad formats — Native, Display, Sponsored, and Recommender.
Impression and click tracking are essential. Without them, delivery and billing data will be inaccurate and advertiser reporting will be incomplete.

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Essential tracking

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Impressions

Response field: impressionUrl Fire a GET request to this URL every time an ad is delivered to a user. This must be fired for every ad displayed — including each time a Sponsored Ad remains in or moves into a sponsored position after a user applies a filter.

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Clicks

Response field: clickUrl Fire a GET request to this URL when a user clicks on the ad.

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Optional tracking

These are not mandatory but are strongly recommended for complete reporting.

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Viewable impressions

Response field: viewableImpressionUrl Fire a GET request to this URL when the ad meets the industry-standard in-view threshold: at least 50% of the ad visible within the user’s viewport for over 1 second.
Viewability data is used to optimise placements and is valuable for advertiser reporting. Platform 195 recommends implementing this for all placements.

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Conversions

Response field: conversionUrl Fire a GET request to this URL when a user completes a checkout within the same session that a relevant ad was served to them — for example, booking a hotel that appeared in a sponsored placement. You decide at which checkout stage to fire this (e.g. immediately before payment, or on the confirmation page). Append sale details as query parameters to the conversionUrl: Example: A user books a hotel after clicking a sponsored ad. Revenue: £2,790, 1 room, 7 nights, 2 adults, 2 children.

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Tracking URL reference