> ## Documentation Index > Fetch the complete documentation index at: https://docs.uplifthub.io/llms.txt > Use this file to discover all available pages before exploring further. # Creating a campaign > Create a campaign that mirrors a contract or insertion order. export const Pill = ({tone = "live", children}) => {children} ; export const Ui = ({children}) => {children} ; A **Campaign** represents all the components of a sold order — usually mirroring a contract, purchase or insertion order with a client. You can create a campaign from two places; the only difference is whether the account field is pre-filled. ## Two ways to start **From the Campaigns table** — select Campaigns from the sidebar, then click Add Campaign in the top right. The account field will be blank; you'll need to select the advertiser from the dropdown. Add Campaign button on the Campaigns table **From inside an Account** — open the account first, then click Add Campaign. The account field is pre-populated automatically, saving a step. Add Campaign button from inside an account *** Select either **Package** or **Custom** — this is the only field you cannot change after saving. See [Package vs Custom](#package-vs-custom) below if you're unsure which to pick. Complete the campaign details. Required fields are marked with a red asterisk **\***. A few fields worth noting: * **Account** — pre-filled if you started from an account; otherwise select from the dropdown. * **Currency** — set at creation and cannot be changed afterwards. * **Sales probability** — use this to indicate how confirmed the campaign is. Set to `100` once the order is fully sold and closed. Useful for pipeline reporting. Campaign creation form Click Save when done. For **Package** campaigns, line items are generated automatically — you'll see them populated on the campaign immediately after saving. For **Custom** campaigns, the line items table will be empty; head to [Adding line items](/setup/add-line-items) to build out the media plan. Package campaign with auto-generated line items **Campaign type and currency cannot be changed after saving.** If you pick the wrong type you'll need to delete the campaign and start again. *** ## Package vs Custom ### Package A **Package** is a predefined grouping of products sold together. When you create a Package campaign, Uplift Hub automatically generates the line items that make up the package — you don't need to add them manually. Packages come in two forms: **Fixed packages** — each product's price is locked. You cannot change the overall campaign budget after creation. **Blended packages** — each product has a percentage weighting of the total campaign budget. You can adjust the campaign budget at any time, and each line item's value updates automatically based on its weighting. **Blended package example** — a two-product campaign with a £400 budget: Product A at 25% = £100, Product B at 75% = £300. Change the budget to £800 and it becomes £200 and £600. The weightings stay fixed; the values flex. Use a Package when the client is buying a predefined bundle and you want line items auto-populated to match. ### Custom A **Custom** campaign gives you a blank canvas. You add line items individually to match the media plan. Use Custom when the sold order is bespoke and doesn't map to a predefined package. Not sure which product to select for a line item? Leave a comment on the campaign's Comments tab. Type **@** followed by a teammate or your Platform 195 representative to notify them directly.