> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uplifthub.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Reference for the terms used throughout Uplift Hub.

Quick reference for the language used throughout Uplift Hub.

<AccordionGroup>
  <Accordion title="Account">
    The buying company on a campaign — usually the advertiser. Sits at the top
    of the Uplift Hub hierarchy. Every campaign and line item belongs to one account.
  </Accordion>

  <Accordion title="Ad creative">
    A tab at the campaign and line item levels. Finalised ad creatives are
    uploaded here. If the client has supplied files, upload them directly. If
    ad design is still needed, the designer uploads files here for client approval.
  </Accordion>

  <Accordion title="Audit">
    A tab at the campaign and line item levels showing a chronological log of
    every change made to that record — who changed what and when.
  </Accordion>

  <Accordion title="Campaign">
    The collection of activity sold under a single contract, purchase or
    insertion order. A campaign is made up of one or more line items.
  </Accordion>

  <Accordion title="Evidence">
    Storage for screenshots of ads in situ — proof that a campaign is live or
    finished. Found on the **Evidence** tab at the campaign and line item levels.
  </Accordion>

  <Accordion title="Line item">
    The individual rows that make up a campaign — each one mirrors a line on
    the media plan and is associated with exactly one ad product.
  </Accordion>

  <Accordion title="Media assets">
    The individual components that make up a finished ad: images, logos, copy,
    click-through URLs, tracking scripts and third-party hosted ad tags.
  </Accordion>

  <Accordion title="Pacing">
    Shown next to live line items in the **Reporting** view. Pacing is a
    percentage that tells you how on-track delivery is relative to where it
    should be at this point in the campaign.

    * **Pacing % higher than Completion %** — delivery has been front-loaded.
      This is sometimes intentional (e.g. to ensure delivery before a competing
      campaign starts later in the window).
    * **Pacing % lower than Completion %** — the line item is at risk of
      under-delivering by its end date. Raise this with your Platform 195
      representative as soon as you notice it.

    In most campaigns running to an even delivery schedule, pacing and
    completion percentages will be roughly equal.
  </Accordion>

  <Accordion title="Packages">
    A predefined grouping of products sold together. Selecting a Package
    campaign type auto-populates the line items for you.

    Packages are either **fixed** or **blended**:

    * **Fixed** — each product's price is locked. The campaign budget cannot
      be changed after creation.
    * **Blended** — each product has a percentage weighting of the total
      budget. You can adjust the campaign budget at any time and each line
      item's value updates automatically.

    **Example:** a blended package with two products — Product A at 25% and
    Product B at 75% — on a £400 campaign gives Product A £100 and Product B
    £300. Increase the budget to £800 and it becomes £200 and £600.
  </Accordion>

  <Accordion title="Product">
    The individual ad product sold to the advertiser. Each line item is
    associated with exactly one product.
  </Accordion>

  <Accordion title="Product ID">
    An optional field on an account used to record identifiers from your
    internal systems — such as a Salesforce ID, Xero reference, or site
    targeting parameter. Multiple IDs can be stored against a single account.
  </Accordion>

  <Accordion title="Uplift Ads">
    The ad-server engine that delivers on-site ads for Platform 195 clients.
    Line items delivered via Uplift Ads have automated reporting.
  </Accordion>

  <Accordion title="Uplift Ads+">
    Platform 195's audience-extension offering — activates ads across networks
    including search and social media. Also includes automated reporting.
  </Accordion>
</AccordionGroup>