> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uplifthub.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> What Uplift Hub does and how this guide is organised.

Uplift Hub helps you manage advertising and marketing activity end to end —
from planning and activation through to post-campaign and year-on-year reporting.
This guide walks through the essential workflows: setting up accounts, creating
campaigns, adding line items, uploading creatives and tracking performance.

You'll also learn about [adding creatives](/creatives/add), applying
[custom targeting](/line-items/targeting), and using our
[reporting tools](/reporting/tracking). A
[glossary](/reference/glossary) at the end clarifies key terms like packages,
ad creatives and pacing.

<Note>
  Use the navigation panel on the left, or press <kbd>⌘</kbd>+<kbd>K</kbd>
  (<kbd>Ctrl</kbd>+<kbd>K</kbd> on Windows) to search the docs.
</Note>