> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uplifthub.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Adding creatives

> How to create a new creative on a line item and set it up ready for building.

export const Ui = ({children}) => <span style={{
  display: "inline-flex",
  alignItems: "center",
  padding: "1px 6px",
  background: "#f7f8f8",
  border: "1px solid #e9ecef",
  borderRadius: 4,
  fontSize: "0.92em",
  fontWeight: 500,
  color: "#101213"
}}>
    {children}
  </span>;

Creatives live at the line item level. Each line item can have multiple creatives — useful when you need different assets for different flight periods or variations. To add a creative, open the line item and switch to its <Ui>Creatives</Ui> tab.

<Steps>
  <Step title="Open the Creatives tab">
    Navigate to the line item — either from the sidebar <Ui>Line Items</Ui> page
    or through its parent campaign — then click the <Ui>Creatives</Ui> tab. The
    table shows all existing creatives with their name, status, creative type,
    date type, and flight dates.

    <Frame caption="The Creatives tab on a line item — each creative shows its name, status, type and dates.">
      <img src="https://cdn-uplifthubs.s3.eu-west-2.amazonaws.com/Documentation/Creative+Tab.png" alt="Line item Creatives tab showing creative table" />
    </Frame>
  </Step>

  <Step title="Click New Creative">
    Click <Ui>New Creative</Ui> in the top right. A modal opens with the
    creative details form.

    <Frame caption="The New Creative modal — fill in the details before clicking Create creative.">
      <img src="https://cdn-uplifthubs.s3.eu-west-2.amazonaws.com/Documentation/New+Creative.png" alt="New Creative modal showing name, dates, click URL and template fields" />
    </Frame>
  </Step>

  <Step title="Fill in the details">
    Complete the form before clicking <Ui>Create creative</Ui>:

    | Field                   | Notes                                                                                                                                                                                                                  |
    | ----------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
    | **Creative Name**       | A clear, descriptive name — shown in the creatives table and the campaign roll-up.                                                                                                                                     |
    | **Use Line Item Dates** | On by default. The creative inherits its start and end dates from the parent line item. Toggle off to set custom dates — the Date type column will show `Default` when inherited, or the custom range when overridden. |
    | **Start / End Date**    | Only editable when **Use Line Item Dates** is off.                                                                                                                                                                     |
    | **Click URL**           | The destination page when a user clicks the ad.                                                                                                                                                                        |
    | **Creative Template**   | Determines the format and the Creative Components fields on the detail page. Templates are product-specific and built by the Platform 195 support team — contact your account manager if you need a new one.           |

    <Warning>
      **Creative Template cannot be changed after saving.** If you select the
      wrong template you'll need to delete the creative and start again.
    </Warning>
  </Step>

  <Step title="Create the creative">
    Click <Ui>Create creative</Ui>. A "Creative Successfully Created" confirmation
    appears and you land on the creative detail page, ready to add components
    and assets. See [Building creatives](/creatives/build) for next steps.
  </Step>
</Steps>

<Tip>
  You can add multiple creatives to a single line item — for example, one for
  the first half of a campaign flight and a refreshed version for the second half.
</Tip>